Great question! Content marketing involves strategy, creation, distribution, optimization, and measurement—so the right tools can save tons of time and improve results across the board. Here's what I use:
1. Planning: Trello, AnswerThePublic
2. Keyword Research: Google Keyword Planner, Google Trends, Google Search Console, Ubersuggest
3. Content Creation: Google Docs, Grammarly, Canva, ChatGPT
4. Distribution & Promotion: HubSpot, Zapier
5. Analytics & Reporting: Google Analytics, Google Search Console, Looker Studio
I look at this through the lens of capability rather than specific tools. Technology stacks differ, but the foundational skills you build, analysis, messaging, prioritization, apply everywhere.
Strong project management underpins every successful content program. Whether you use a spreadsheet or a platform like ClickUp, Trello, or Asana, what matters most is structure and momentum.
Ahrefs, Google Analytics, and Google Search Console are part of my regular workflow. Together they offer visibility into search behavior, performance, and opportunities.
I’d recommend SEMrush for SEO insights, HubSpot for marketing automation, and Google Analytics for performance tracking. Heatmap tools like Hotjar are incredibly useful for understanding user behavior on-page.
For content planning and workflow, tools like Notion or ClickUp make a significant difference, especially when coordinating between writers, designers, and leadership. A clear system reduces friction across the entire pipeline.
My active stack includes: Semrush, ChatGPT, SurferSEO, Notion, and Canva. Everything else created noise. A leaner toolkit has made my workflow faster and more focused.
After several years in content and SEO, I’ve learned that we rarely need an overwhelming amount of software. With ChatGPT for ideation and analysis, Grammarly or QuillBot for quick checks, GSC plus Semrush or Ahrefs for search insights, GA4 for performance trends, and Google itself for research, I have everything I need.
Sort by
Hari
Great question! Content marketing involves strategy, creation, distribution, optimization, and measurement—so the right tools can save tons of time and improve results across the board. Here's what I use: 1. Planning: Trello, AnswerThePublic 2. Keyword Research: Google Keyword Planner, Google Trends, Google Search Console, Ubersuggest 3. Content Creation: Google Docs, Grammarly, Canva, ChatGPT 4. Distribution & Promotion: HubSpot, Zapier 5. Analytics & Reporting: Google Analytics, Google Search Console, Looker StudioAisha
I look at this through the lens of capability rather than specific tools. Technology stacks differ, but the foundational skills you build, analysis, messaging, prioritization, apply everywhere.John
Strong project management underpins every successful content program. Whether you use a spreadsheet or a platform like ClickUp, Trello, or Asana, what matters most is structure and momentum.Emily
Ahrefs, Google Analytics, and Google Search Console are part of my regular workflow. Together they offer visibility into search behavior, performance, and opportunities.Mei
I’d recommend SEMrush for SEO insights, HubSpot for marketing automation, and Google Analytics for performance tracking. Heatmap tools like Hotjar are incredibly useful for understanding user behavior on-page.Yara
For content planning and workflow, tools like Notion or ClickUp make a significant difference, especially when coordinating between writers, designers, and leadership. A clear system reduces friction across the entire pipeline.Priya
My active stack includes: Semrush, ChatGPT, SurferSEO, Notion, and Canva. Everything else created noise. A leaner toolkit has made my workflow faster and more focused.Pawan
After several years in content and SEO, I’ve learned that we rarely need an overwhelming amount of software. With ChatGPT for ideation and analysis, Grammarly or QuillBot for quick checks, GSC plus Semrush or Ahrefs for search insights, GA4 for performance trends, and Google itself for research, I have everything I need.