Expertise
Content Marketing
Branding and Advertising
Experience 13 years
Lead Content Strategist
Everest Digital Agency | Fulltime
Jun 2018 - Currently working here

Kathmandu, Nepal

- Developed and executed comprehensive content strategies for B2B and B2C clients, resulting in a 70% increase in website traffic and a 45% improvement in customer engagement metrics.
- Spearheaded the launch of multilingual content initiatives to target diverse audiences, boosting client reach in both local and international markets.
- Led a team of 10 writers, editors, and designers, fostering collaboration to deliver high-quality, on-brand content across multiple platforms.
- Implemented advanced SEO strategies and content optimization techniques, securing top SERP rankings for over 50 high-priority keywords.
- Collaborated with clients and internal teams to align content strategies with broader marketing goals, driving a 30% uplift in lead generation campaigns.
Content Marketing Manager
Himalayan Digital Solutions | Fulltime
May 2014 - May 2018

Kathmandu, Nepal

- Designed and managed end-to-end content campaigns, achieving a 55% increase in client social media engagement and a 20% improvement in blog readership.
- Conducted detailed audience persona research to guide content creation, ensuring relevance and alignment with client objectives.
- Streamlined content production workflows by introducing editorial calendars and automated tools, reducing turnaround time by 25%.
- Trained junior team members on content marketing best practices, improving overall team efficiency and output quality.
Content Specialist
Mountainscape Media | Fulltime
Apr 2010 - Apr 2014

Kathmandu, Nepal

- Crafted engaging blog posts, articles, and marketing materials for clients across industries, including travel, technology, and healthcare.
- Performed keyword research and implemented SEO best practices, enhancing organic search visibility for client websites.
- Collaborated with design and development teams to ensure seamless integration of content into web and mobile platforms.
- Monitored content performance metrics and provided actionable insights to clients, resulting in a 15% average increase in campaign ROI.
Education
Master of Business Administration (MBA) in Marketing
Tribhuvan University

2010

Bachelor of Arts in English Literature
Patan Multiple Campus, Tribhuvan University

2007

Certification
Content Marketing Certification
HubSpot Academy

2021

Advanced SEO Strategies Certification
Moz Academy

2020

Google Analytics for Beginners
Google Analytics Academy

2019

Inbound Marketing Certification
HubSpot Academy

2017