Expertise
Content Marketing
Branding and Advertising
Experience
13 years
Lead Content Strategist
Everest Digital Agency | Fulltime
Jun
2018 -
Currently working here
Kathmandu, Nepal
- Developed and executed comprehensive content strategies for B2B and B2C clients, resulting in a 70% increase in website traffic and a 45% improvement in customer engagement metrics. - Spearheaded the launch of multilingual content initiatives to target diverse audiences, boosting client reach in both local and international markets. - Led a team of 10 writers, editors, and designers, fostering collaboration to deliver high-quality, on-brand content across multiple platforms. - Implemented advanced SEO strategies and content optimization techniques, securing top SERP rankings for over 50 high-priority keywords. - Collaborated with clients and internal teams to align content strategies with broader marketing goals, driving a 30% uplift in lead generation campaigns.
Content Marketing Manager
Himalayan Digital Solutions | Fulltime
May
2014 -
May 2018
Kathmandu, Nepal
- Designed and managed end-to-end content campaigns, achieving a 55% increase in client social media engagement and a 20% improvement in blog readership. - Conducted detailed audience persona research to guide content creation, ensuring relevance and alignment with client objectives. - Streamlined content production workflows by introducing editorial calendars and automated tools, reducing turnaround time by 25%. - Trained junior team members on content marketing best practices, improving overall team efficiency and output quality.
Content Specialist
Mountainscape Media | Fulltime
Apr
2010 -
Apr 2014
Kathmandu, Nepal
- Crafted engaging blog posts, articles, and marketing materials for clients across industries, including travel, technology, and healthcare. - Performed keyword research and implemented SEO best practices, enhancing organic search visibility for client websites. - Collaborated with design and development teams to ensure seamless integration of content into web and mobile platforms. - Monitored content performance metrics and provided actionable insights to clients, resulting in a 15% average increase in campaign ROI.
Education
Master of Business Administration (MBA) in Marketing
Tribhuvan University
2010
Bachelor of Arts in English Literature
Patan Multiple Campus, Tribhuvan University
2007