Expertise
Content Marketing
Branding and Advertising
Experience
5 years
Digital Marketing Specialist
BrightLine Digital Agency | Fulltime
Apr
2020 -
Currently working here
New York, USA
- Managed and optimized multi-channel marketing campaigns, increasing client ROI by an average of 40%. - Developed comprehensive SEO strategies that improved search rankings for clients, resulting in a 300% increase in organic traffic over 12 months. - Spearheaded content marketing initiatives, including blogs, whitepapers, and email campaigns, generating a 25% uplift in lead generation. - Conducted A/B testing for ad creatives and landing pages, improving conversion rates across PPC campaigns by 20%. - Led client workshops on social media strategy, content planning, and analytics to empower in-house marketing teams.
SEO & Content Marketing Coordinator
UrbanStyle E-commerce | Fulltime
Jul
2017 -
Mar 2020
New York, USA
- Optimized website content and metadata, achieving a 150% increase in search visibility and a 50% rise in monthly sales. - Conducted keyword research and competitive analysis to create targeted content strategies aligned with buyer personas. - Built and maintained a blog that contributed 60% of inbound website traffic. - Collaborated with product teams to design SEO-friendly product descriptions and category pages, driving an 80% boost in e-commerce sales. - Analyzed site performance using Google Analytics and SEMrush, providing actionable insights to improve site usability and engagement.
Digital Marketing Intern
Creative Edge Marketing | Fulltime
May
2016 -
Jun 2017
New York, USA
- Assisted in the execution of social media campaigns across Facebook, Instagram, and Twitter, increasing engagement rates by 25%. - Supported the creation of email marketing campaigns, achieving a 15% average open rate and 5% click-through rate. - Conducted competitive research and reported on industry trends to inform campaign strategies. - Helped design and implement influencer outreach programs to boost brand awareness for key clients.
Education
Bachelor of Science in Marketing with a focus on Digital Media
New York University | New York, USA
2016