Expertise
Content Marketing
Branding and Advertising
Experience 5 years
Digital Marketing Specialist
BrightLine Digital Agency | Fulltime
Apr 2020 - Currently working here

New York, USA

- Managed and optimized multi-channel marketing campaigns, increasing client ROI by an average of 40%.
- Developed comprehensive SEO strategies that improved search rankings for clients, resulting in a 300% increase in organic traffic over 12 months.
- Spearheaded content marketing initiatives, including blogs, whitepapers, and email campaigns, generating a 25% uplift in lead generation.
- Conducted A/B testing for ad creatives and landing pages, improving conversion rates across PPC campaigns by 20%.
- Led client workshops on social media strategy, content planning, and analytics to empower in-house marketing teams.
SEO & Content Marketing Coordinator
UrbanStyle E-commerce | Fulltime
Jul 2017 - Mar 2020

New York, USA

- Optimized website content and metadata, achieving a 150% increase in search visibility and a 50% rise in monthly sales.
- Conducted keyword research and competitive analysis to create targeted content strategies aligned with buyer personas.
- Built and maintained a blog that contributed 60% of inbound website traffic.
- Collaborated with product teams to design SEO-friendly product descriptions and category pages, driving an 80% boost in e-commerce sales.
- Analyzed site performance using Google Analytics and SEMrush, providing actionable insights to improve site usability and engagement.
Digital Marketing Intern
Creative Edge Marketing | Fulltime
May 2016 - Jun 2017

New York, USA

- Assisted in the execution of social media campaigns across Facebook, Instagram, and Twitter, increasing engagement rates by 25%.
- Supported the creation of email marketing campaigns, achieving a 15% average open rate and 5% click-through rate.
- Conducted competitive research and reported on industry trends to inform campaign strategies.
- Helped design and implement influencer outreach programs to boost brand awareness for key clients.
Education
Bachelor of Science in Marketing with a focus on Digital Media
New York University | New York, USA

2016

Certification
Google Ads Certification
Google

2020

HubSpot Content Marketing Certification
HubSpot

2019

Facebook Certified Digital Marketing Associate
Meta

2021

Google Analytics Certification
Google

2020

Advanced SEO Certification
Moz Academy

2018