Expertise
Branding and Advertising
Content Marketing
Experience
13 years
Senior Content Strategist
BrightPath Digital Solutions | Fulltime
Jul
2018 -
Dec 2024
Singapore
- Designed and implemented content strategies that increased website traffic by 65% and improved lead generation by 40% for enterprise clients. - Conducted in-depth audience research to craft targeted content across digital channels, ensuring brand consistency and maximum ROI. - Collaborated with cross-functional teams to integrate content strategies into broader marketing initiatives. - Managed a team of writers, designers, and videographers to produce high-quality content for web, social media, and email campaigns. - Developed SEO frameworks that boosted search rankings for over 30 clients, securing top SERP positions for competitive keywords.
Content Marketing Manager
GlobeReach Media | Fulltime
Mar
2014 -
Jun 2018
Singapore
- Led the creation of content marketing strategies for a portfolio of B2B and B2C clients. - Increased client social media engagement by 150% through innovative storytelling and interactive content campaigns. - Supervised the redesign of client blogs, achieving a 45% increase in readership within six months. - Analyzed content performance metrics and presented actionable recommendations to clients, resulting in a 20% average improvement in content ROI.
Content Specialist
Vista Creative Agency | Fulltime
Jan
2010 -
Feb 2014
Singapore
- Wrote and edited blog posts, web pages, and marketing materials for clients in technology, healthcare, and lifestyle industries. - Assisted in the development of content calendars and editorial guidelines to streamline content production workflows. - Conducted keyword research and integrated SEO best practices into all content deliverables.
Education
Bachelor of Arts in Communications and New Media
National University of Singapore (NUS)
2009