Expertise
Branding and Advertising
Content Marketing
Experience 13 years
Senior Content Strategist
BrightPath Digital Solutions | Fulltime
Jul 2018 - Dec 2024

Singapore

- Designed and implemented content strategies that increased website traffic by 65% and improved lead generation by 40% for enterprise clients.
- Conducted in-depth audience research to craft targeted content across digital channels, ensuring brand consistency and maximum ROI.
- Collaborated with cross-functional teams to integrate content strategies into broader marketing initiatives.
- Managed a team of writers, designers, and videographers to produce high-quality content for web, social media, and email campaigns.
- Developed SEO frameworks that boosted search rankings for over 30 clients, securing top SERP positions for competitive keywords.
Content Marketing Manager
GlobeReach Media | Fulltime
Mar 2014 - Jun 2018

Singapore

- Led the creation of content marketing strategies for a portfolio of B2B and B2C clients.
- Increased client social media engagement by 150% through innovative storytelling and interactive content campaigns.
- Supervised the redesign of client blogs, achieving a 45% increase in readership within six months.
- Analyzed content performance metrics and presented actionable recommendations to clients, resulting in a 20% average improvement in content ROI.
Content Specialist
Vista Creative Agency | Fulltime
Jan 2010 - Feb 2014

Singapore

- Wrote and edited blog posts, web pages, and marketing materials for clients in technology, healthcare, and lifestyle industries.
- Assisted in the development of content calendars and editorial guidelines to streamline content production workflows.
- Conducted keyword research and integrated SEO best practices into all content deliverables.
Education
Bachelor of Arts in Communications and New Media
National University of Singapore (NUS)

2009

Certification
Content Marketing Certification
HubSpot Academy

2020

SEO Fundamentals Certification
SEMrush Academy

2019

Google Analytics Advanced Certificate
Google Skillshop

2021

Certified Digital Marketing Professional
Digital Marketing Institute

2022