Expertise
Content Marketing
Experience 3 years
Social Media Manager
BrightWave Digital | Fulltime
May 2021 - Currently working here

Amman, Jordan

- Developed and implemented multi-platform social media strategies for 10+ clients, increasing average engagement rates by 35%.
- Managed advertising campaigns on Facebook, Instagram, and LinkedIn, achieving a 25% ROI on ad spend.
- Analyzed social media performance using tools like Hootsuite and Google Analytics, providing actionable recommendations to optimize campaigns.
- Created content calendars and oversaw content production, ensuring alignment with brand guidelines and marketing goals.
- Collaborated with graphic designers and copywriters to produce visually appealing and engaging content.
Junior Social Media Specialist
Creative Sparks Agency | Fulltime
Jun 2019 - Apr 2021

Amman, Jordan

- Assisted in managing social media accounts for 6 clients, contributing to a 20% follower growth across platforms.
- Monitored trends and audience insights to inform content creation and campaign strategies.
- Wrote engaging captions, blog posts, and ad copy tailored to each client’s brand voice.
- Conducted competitor analysis to identify opportunities for differentiation and growth.
- Supported influencer outreach efforts to amplify brand campaigns.
Education
Bachelor’s Degree in Marketing and Advertising
University of Jordan | Amman, Jordan

2019

Certification
Meta Certified Digital Marketing Associate
Meta

2020

Hootsuite Social Marketing Certification
Hootsuite

2022

Google Analytics Individual Qualification (GAIQ)
Google

2022

Content Marketing Certification
HubSpot

2021