Expertise
Content Marketing
Experience
3 years
Social Media Manager
BrightWave Digital | Fulltime
May
2021 -
Currently working here
Amman, Jordan
- Developed and implemented multi-platform social media strategies for 10+ clients, increasing average engagement rates by 35%. - Managed advertising campaigns on Facebook, Instagram, and LinkedIn, achieving a 25% ROI on ad spend. - Analyzed social media performance using tools like Hootsuite and Google Analytics, providing actionable recommendations to optimize campaigns. - Created content calendars and oversaw content production, ensuring alignment with brand guidelines and marketing goals. - Collaborated with graphic designers and copywriters to produce visually appealing and engaging content.
Junior Social Media Specialist
Creative Sparks Agency | Fulltime
Jun
2019 -
Apr 2021
Amman, Jordan
- Assisted in managing social media accounts for 6 clients, contributing to a 20% follower growth across platforms. - Monitored trends and audience insights to inform content creation and campaign strategies. - Wrote engaging captions, blog posts, and ad copy tailored to each client’s brand voice. - Conducted competitor analysis to identify opportunities for differentiation and growth. - Supported influencer outreach efforts to amplify brand campaigns.
Education
Bachelor’s Degree in Marketing and Advertising
University of Jordan | Amman, Jordan
2019