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Expertise
Content Marketing
Experience
3 years
Social Media Manager
BrightWave Digital | Fulltime
May
2021 -
Currently working here
Amman, Jordan
- Developed and implemented multi-platform social media strategies for 10+ clients, increasing average engagement rates by 35%.
- Managed advertising campaigns on Facebook, Instagram, and LinkedIn, achieving a 25% ROI on ad spend.
- Analyzed social media performance using tools like Hootsuite and Google Analytics, providing actionable recommendations to optimize campaigns.
- Created content calendars and oversaw content production, ensuring alignment with brand guidelines and marketing goals.
- Collaborated with graphic designers and copywriters to produce visually appealing and engaging content.
Junior Social Media Specialist
Creative Sparks Agency | Fulltime
Jun
2019 -
Apr 2021
Amman, Jordan
- Assisted in managing social media accounts for 6 clients, contributing to a 20% follower growth across platforms.
- Monitored trends and audience insights to inform content creation and campaign strategies.
- Wrote engaging captions, blog posts, and ad copy tailored to each client’s brand voice.
- Conducted competitor analysis to identify opportunities for differentiation and growth.
- Supported influencer outreach efforts to amplify brand campaigns.
Education
Bachelor’s Degree in Marketing and Advertising
University of Jordan | Amman, Jordan
2019