Expertise
Branding and Advertising
Experience
7 years
Marketing Specialist
Dubai Creative Solutions | Fulltime
Mar
2019 -
Currently working here
Dubai, UAE
- Designed and implemented digital marketing strategies that increased client ROI by 35% through optimized ad campaigns and targeted social media initiatives. - Led the rebranding efforts for key clients, resulting in a 50% boost in brand recognition and a 20% increase in market share. - Managed marketing budgets of up to AED 2M, ensuring cost-effective allocation across advertising, content creation, and influencer partnerships. - Analyzed campaign performance metrics to provide actionable insights, driving continuous improvement in marketing initiatives. - Built and maintained relationships with vendors and media partners to amplify campaign reach and effectiveness.
Digital Marketing Coordinator
Visionary Ventures | Fulltime
Jul
2016 -
Feb 2019
Dubai, UAE
- Coordinated social media campaigns across multiple platforms, achieving a 40% increase in audience engagement within the first year. - Developed content calendars and managed cross-channel promotional campaigns to maintain consistent brand messaging. - Conducted competitor analysis to identify opportunities for differentiation, informing the development of innovative marketing strategies. - Assisted in launching a new e-commerce platform, contributing to a 25% increase in online sales.
Marketing Intern
Glow Media Group | Fulltime
Jan
2016 -
Jun 2016
Dubai, UAE
- Supported the marketing team in executing campaigns by conducting market research and creating content for email newsletters and social media posts. - Monitored campaign analytics and prepared reports for senior management, contributing to the optimization of ongoing projects.
Education
Bachelor of Business Administration – Marketing
American University in Dubai (AUD)
2015