Expertise
Branding and Advertising
Experience 7 years
Marketing Specialist
Dubai Creative Solutions | Fulltime
Mar 2019 - Currently working here

Dubai, UAE

- Designed and implemented digital marketing strategies that increased client ROI by 35% through optimized ad campaigns and targeted social media initiatives.
- Led the rebranding efforts for key clients, resulting in a 50% boost in brand recognition and a 20% increase in market share.
- Managed marketing budgets of up to AED 2M, ensuring cost-effective allocation across advertising, content creation, and influencer partnerships.
- Analyzed campaign performance metrics to provide actionable insights, driving continuous improvement in marketing initiatives.
- Built and maintained relationships with vendors and media partners to amplify campaign reach and effectiveness.
Digital Marketing Coordinator
Visionary Ventures | Fulltime
Jul 2016 - Feb 2019

Dubai, UAE

- Coordinated social media campaigns across multiple platforms, achieving a 40% increase in audience engagement within the first year.
- Developed content calendars and managed cross-channel promotional campaigns to maintain consistent brand messaging.
- Conducted competitor analysis to identify opportunities for differentiation, informing the development of innovative marketing strategies.
- Assisted in launching a new e-commerce platform, contributing to a 25% increase in online sales.
Marketing Intern
Glow Media Group | Fulltime
Jan 2016 - Jun 2016

Dubai, UAE

- Supported the marketing team in executing campaigns by conducting market research and creating content for email newsletters and social media posts.
- Monitored campaign analytics and prepared reports for senior management, contributing to the optimization of ongoing projects.
Education
Bachelor of Business Administration – Marketing
American University in Dubai (AUD)

2015

Certification
Google Ads Certification
Google Skillshop

2022

Content Marketing Certification
HubSpot Academy

2021

Social Media Marketing Professional Certificate
Meta Blueprint

2020

Advanced Digital Marketing Certificate
Dubai Digital Marketing Institute

2019