Aisha

Hey Emily, great to hear that you’re interested in marketing! Since you already work in customer support, you probably have a strong understanding of customer needs and pain points. That’s actually a huge advantage in marketing because so much of it revolves around understanding the audience.
I’d suggest starting with learning the basics of digital marketing—things like SEO, social media, and email marketing. There are tons of free online courses to get you started.
Once you have a foundation, you can dive deeper into specific areas like content marketing or performance marketing.
              

Mei

Emily, I agree with Aisha. Your background in customer support can actually give you a leg up because you’re already familiar with customer journeys and how to address their needs. Content strategy, which you mentioned, is all about delivering the right message at the right time, so your understanding of customer communication will be very valuable.

For transitioning, I’d recommend getting hands-on experience as soon as possible. Start by creating your own blog or content portfolio, even if it’s just a personal project. Writing blog posts, social media content, or even trying your hand at video will help you build practical skills. 

Also, familiarize yourself with analytics tools like Google Analytics—knowing how to measure the impact of your content is key.
              

Emily

Hey Emily! I was in a similar position a few years ago, transitioning into digital marketing from a totally different field. What really helped me was networking with marketing professionals and learning from them. Look into joining online communities, attending webinars, or even local meetups if you can. It’s a great way to learn about current trends and what’s actually working in the industry.

In terms of skills, I’d recommend getting comfortable with social media platforms and paid advertising- Facebook Ads, Google Ads, etc. Also, it’s super helpful to understand how campaigns are structured, tracked, and optimized. There’s a lot of free tools out there to practice with- Google Skillshop is a great place to start learning about paid ads.
              

Emily

Wow, thank you all so much! This is such great advice. I hadn’t even considered that my customer support background would be an advantage, but it makes total sense now that you’ve pointed it out. I’ll definitely start by taking some online courses and working on building a portfolio.

I’m also really interested in content creation, so I think I’ll try writing some blog posts and maybe experimenting with social media content. Mei, I love your suggestion about analytics, I’ll start exploring Google Analytics to get a feel for tracking content performance. Thanks again, everyone!
              

Hari

I love seeing people switch into marketing. It’s such a dynamic field, and your customer support background will definitely help you! One thing I’d add to what everyone has already said is to get familiar with marketing automation tools. Platforms like HubSpot, Mailchimp, or even CRM systems like Salesforce are often used in marketing to manage campaigns, track customer behavior, and automate tasks.
If you can demonstrate proficiency in these tools, it’ll give you an edge in job applications. I’d also suggest trying out internships or freelance gigs to gain practical experience. Even a few small projects can make a big difference in building your confidence and portfolio.