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LinkedIn losing its relevance

Is anyone else feeling like LinkedIn is losing its relevance as a professional social media platform?

It used to be where you’d go to make meaningful business connections, but now it feels more like another Facebook or Instagram with all the personal updates and non-professional content. Thoughts?

Emily
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John 

I’ve noticed the same thing, Emily. LinkedIn has become cluttered with non-professional posts, memes, and personal stories. It’s hard to find the serious business discussions that used to define the platform. 
I’m all for some personality in content, but when the balance tips too much towards personal stuff, LinkedIn starts losing its unique edge. If I wanted to see pictures of someone’s lunch, I’d be on Instagram, not LinkedIn!
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Jin Ho 

I can relate, Emily. It feels like LinkedIn’s algorithm is favoring posts with high engagement over professional relevance. Personal stories, feel-good posts, and even controversial hot takes seem to get the most visibility. While it’s great for visibility and personal branding, it dilutes the quality of professional conversations. It’s becoming harder to connect with industry leaders or get meaningful insights from posts.
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Pawan 

I’ve been struggling with this as well. As a marketing professional, I used to find a lot of value in connecting with like-minded people on LinkedIn, sharing technical knowledge and industry insights. But now I’m seeing posts that feel out of place- personal milestones, motivational quotes, and even viral challenges. 
LinkedIn needs to decide if it’s going to remain a professional platform or just become another social media site.
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Aisha 

I think this is just the evolution of social media. People want to connect with people, not just brands or corporate profiles. The shift to more personal content can actually build deeper connections and brand loyalty. 
As a marketer, I see value in this trend. Of course, LinkedIn needs to maintain its professional tone, but allowing for some personal content isn’t necessarily a bad thing.
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Hiroshi 

LinkedIn is definitely losing focus. If I want personal content, there are other platforms for that. LinkedIn should stay true to its roots as a professional networking site. Mixing too much personal content with professional posts waters down the quality of discussions. There’s already enough noise on other social platforms, and LinkedIn risks falling into that trap.
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Emily 

You’ve nailed it. LinkedIn’s unique selling point has always been professional networking. If it becomes another generic social media platform, it will lose its competitive advantage. I’m finding myself spending less time on LinkedIn lately because I don’t see the same value I used to. If I can’t distinguish between LinkedIn and Facebook in my feed, why bother with LinkedIn at all?"
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Jin Ho 

The issue is that LinkedIn’s algorithm now seems to reward posts based on engagement rather than relevance. This drives more personal, emotion-driven content to the top because it gets more likes and comments. But for people who are here for professional development, learning, and networking, it’s becoming harder to find that valuable content. LinkedIn risks alienating its core audience.
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Emily 

Exactly, Jin Ho. It feels like LinkedIn is trying too hard to copy the engagement tactics of other platforms. But that’s not why professionals are on LinkedIn. We want insightful content, not viral posts with no substance. If this trend continues, I can see many of us looking for alternative platforms that are more focused on serious networking and industry knowledge.
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Luis 

What LinkedIn needs is a better balance. I’m not saying get rid of all personal content, but there needs to be a clearer distinction between personal branding and professional discussions. Maybe LinkedIn should update its algorithm to prioritize thought leadership posts and industry discussions over high-engagement, low-value content.
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Pawan 

That’s a good suggestion. LinkedIn should consider segmenting content more clearly; perhaps a separate feed for professional insights and another for personal updates. That way, users can choose what kind of content they want to engage with. This could help LinkedIn retain its relevance while allowing for some personal branding opportunities.
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Emily 

That’s an interesting idea, Pawan. I think there’s a middle ground where LinkedIn can allow personal stories but still stay professional. A dual-feed system could be a great way to cater to different types of users. From a marketing perspective, LinkedIn still offers a lot of value, but I do agree that the platform needs to keep its focus on business and professional growth.
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Luis 

I like the idea of a dual-feed system. But LinkedIn also needs to stop rewarding clickbait and superficial posts. Right now, it feels like if you’re not posting something that will get a lot of likes or comments, your content gets buried. Professionals need a space where quality content is rewarded over engagement metrics.
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Sophia 

It’s not just about visibility, it’s about value. Right now, I’m not finding as much value on LinkedIn as I used to. If the platform continues to push engagement-focused content over expertise and knowledge sharing, I think many professionals will start looking elsewhere.
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Marco 

Sophia, you’re spot on. LinkedIn’s value lies in its ability to foster professional knowledge-sharing and networking. If it doesn’t course-correct soon, it risks losing that credibility. I think it’s up to the users to demand more quality content and push back against the engagement-driven algorithm that’s turning LinkedIn into just another social media platform.
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Emily 

It seems like we’re all in agreement that LinkedIn needs to find a better balance between personal and professional content. If it doesn’t, it will lose its core audience- the professionals who use it for meaningful business connections. Hopefully, LinkedIn will listen to feedback and make some changes before it’s too late.
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Emily 

We now have blog posts voicing our frustrations with LinkedIn. Check it out: https://pravodha.com/blog/the-empty-promise-of-linkedin-connections
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Category: Professional Development

Subcategory: Networking Strategies