Getting started with an AdWords account for an e-commerce business

I’m helping a small e-commerce business set up its first Google AdWords campaign, and they’re looking for resources or tips to get started. They don’t have a big budget and want to ensure their ad spend is optimized from day one. Does anyone have any beginner-friendly resources or advice for setting up an AdWords account, targeting, and budgeting for e-commerce? Appreciate any help!

John

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Emily

Great question, John! Setting up an AdWords campaign can be overwhelming, especially for first-timers. Here are a few tips and resources that have helped me get started with smaller clients:

1. Google Ads Help Center: It’s the official guide and has step-by-step instructions for everything from setting up an account to optimizing campaigns. Here’s the link: Google Ads Help Center.

2. Targeting & Keywords: Use Google Keyword Planner to research keywords specific to the products. Make sure you target high-intent keywords but also keep an eye on the cost-per-click (CPC) to stay within your budget.

3. Start Small: Set a low daily budget to test the waters before increasing spend. You’ll want to see what’s working first.

4. Conversion Tracking: It’s essential for e-commerce to set up conversion tracking, so you know which clicks are turning into sales. Google’s conversion tracking guide will walk you through the steps.

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Mei

John, in addition to what Emily mentioned, it’s important to make sure the ad copy is clear and engaging. Here are a couple of quick tips:

- Focus on benefits, not just features: For example, instead of just saying “Buy XYZ Product,” mention how it helps the customer (e.g., “Save time with XYZ Product”).

- Use urgency: Phrases like “Limited time offer” or “Free shipping today” can drive more clicks and conversions.

For resources, I highly recommend WordStream’s Google Ads Grader. It analyzes your campaigns for free and gives you insights on where to improve.

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Hari

I’d like to add to what Mei said. Ad copy and landing pages must align for the best conversion rates. If the ad promises a discount, the landing page should immediately show the same offer.

Here’s what’s worked for my clients:
- Landing Page Optimization: Use tools like Unbounce or Instapage to create optimized, high-converting landing pages. Make sure the landing page is mobile-friendly and loads quickly, as most e-commerce traffic tends to come from mobile these days.
- Google Analytics Integration: Set up Google Analytics to track user behavior on your site. It’s great for analyzing which ads are leading to conversions and which aren’t.

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