Experience With Performance Max Campaigns
Hey everyone! Have you tried using Performance Max campaigns in Google Ads? I’ve been experimenting with it for a few months now, and I’m curious to hear your experiences.
Do you feel it delivers better results than traditional campaign types, or are there still some kinks to work out?
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Mei
I started using Performance Max earlier this year for an e-commerce client, and the results have been a mixed bag. On the plus side, it’s amazing for automating ad placements across all of Google’s properties—Search, Display, YouTube, Discover, you name it. But sometimes I feel like I lose control over where the budget is going. How do you handle that?Emily
I feel the same way, Mei. The reach and automation are fantastic, but transparency is a big issue for me. For instance, I’d like to see more detailed insights into how Performance Max allocates spending across channels and audience segments. That said, I’ve seen it work wonders for lead generation, especially when paired with strong first-party data. Aisha, have you tried using audience signals to guide the campaign?Aisha
Yes, I’ve been using audience signals heavily, Emily. They’re crucial for giving Google a better idea of who to target, especially early on. But I’ve noticed that even with strong signals, it takes time for the campaign to optimize. I’m curious—do you all rely entirely on Google’s automation, or do you use complementary campaigns to fill in gaps?Pawan
Great topic! I’ve been running Performance Max campaigns for a SaaS product, and I agree with everyone here—automation is powerful, but it’s not a silver bullet. I typically run traditional Search campaigns alongside Performance Max. That way, I can maintain control over high-intent keywords while letting Performance Max handle the broader discovery and engagement. Also, Mei, I’ve found that using conversion value rules can help steer the campaign toward more profitable actions. Have you tried those?Emily
That’s a great point, Pawan! I haven’t tried conversion value rules yet, but it sounds like a smart way to regain some control. One thing I’ve noticed is that creative quality really matters with Performance Max. Since the campaign type relies so much on assets, poor-quality images or vague messaging can sink your results.