Copywriting book recommendations
Hey everyone! I’m looking to improve my copywriting skills, especially for social media campaigns. Can anyone recommend some must-read books on copywriting? I want to better understand how to craft messages that drive engagement and conversions. Any suggestions?
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Mei
Great question, Pawan! Copywriting is such a crucial skill, especially in today’s digital world. One of my all-time favorites is “Everybody Writes” by Ann Handley. It’s an easy-to-follow guide on how to write better and more compelling copy. It’s not only useful for social media but also for blogs, newsletters, and website content. Another one is “Made to Stick” by Chip Heath & Dan Heath. While it’s not solely focused on copywriting, it gives great insight into how to make your ideas more impactful and memorable, which is essential for any copy you create.Show replies
Pawan
Emily
I completely agree with Mei! “Everybody Writes” is a fantastic book, especially if you're starting out or even looking to refine your skills. I’d also recommend “The Adweek Copywriting Handbook” by Joseph Sugarman. Sugarman’s experience in direct response copywriting is invaluable. The book is packed with tips on how to write copy that sells, from headlines to body copy. And don’t forget “Copywriting Secrets” by Jim Edwards. It’s more recent but offers actionable tips on creating persuasive copy for various platforms. It’s a great choice for social media-focused copywriting!Maria
I love this thread! For social media specifically, I recommend “The Copywriter’s Handbook” by Robert Bly. It’s been around for years but is still one of the best resources out there for learning how to write persuasive and clear copy. Bly covers everything from crafting headlines to structuring your copy for maximum impact. For more modern takes on social media writing, check out “Hooked: How to Build Habit-Forming Products” by Nir Eyal. It’s not a traditional copywriting book, but it will help you understand how to engage your audience by triggering emotions and behaviors that keep them coming back.Yara
Great recommendations so far! I’ll add a couple more to the list: - “Ogilvy on Advertising” by David Ogilvy. It’s an older book but still incredibly relevant when it comes to understanding what makes good advertising copy, which translates well to social media and online platforms. - “Words That Sell” by Richard Bayan. It’s a great resource when you’re stuck trying to come up with attention-grabbing words or phrases. Sometimes it’s the small tweaks in wording that can make all the difference in engagement! Also, don’t forget to check out blogs and online courses like Copyhackers—they have excellent resources on copywriting specifically for digital platforms.Show replies
Pawan
Pawan
Thank you so much, everyone! These are all great suggestions. I’ve heard of “Everybody Writes” before, so I’ll definitely start with that one. I’m also really curious about “The Adweek Copywriting Handbook” and “Words That Sell”. I’ll add them to my list too. I’ll also look into Copyhackers, Yara. It sounds like a helpful online resource. Thanks again, everyone!Mei
"You’re welcome, Pawan! Glad you found the suggestions helpful. Let us know how you get on with “Everybody Writes”—it’s a fun read and really useful for day-to-day content work. Happy reading!"Martin
helloSiddharth
HI