Importance of Structure in Google Ads Accounts

Hey everyone, how important is the structure of a Google Ads Account? Is it about more than just being tidy? Does it impact performance? What's your take?

Mei

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Emily

Structure is everything. My golden rule is to mirror the account structure to the website’s hierarchy—like campaigns for categories and ad groups for subcategories or products. This way, it’s easier to align ads with landing pages and maintain relevance, which boosts Quality Score.

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Pawan

Great point, Mei! I like to stick to tightly themed ad groups with just 10-20 keywords per group. It keeps the messaging focused and ensures the ads resonate better with user intent. I’ve noticed this setup significantly improves CTR and conversion rates.

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